The branding for Liliana's Trattoria was crafted to move beyond the typical Italian restaurant clichés, aiming for a fresh, modern feel that still honors its rich heritage. Inspired by iconic architectural silhouettes, the design introduces a contemporary aesthetic that distinguishes the trattoria from traditional expectations.

Color choices draw from the natural palette of Italian cuisine—warm tones reminiscent of dough, vibrant greens of fresh herbs, and rich reds of classic sauces. This approach creates a visual identity that feels both authentic and inviting.

Typography and layout were selected to balance tradition with modernity, ensuring readability while conveying a sense of elegance. The overall design strategy focuses on creating a brand that reflects the restaurant's commitment to quality, authenticity, and a welcoming atmosphere.

Completed at Say-So Creative in 2022