Branding for Funshine Therapy was all about capturing emotion, expression, and that spark of individuality in every child. The concept drew inspiration from movement character lines and the playful spontaneity of children’s doodles, leading to the message: “Fostering their inner wiggle.”

The visual identity features a flexible suite of illustrations - eyes, mouths, and noses that can be mixed and matched to reflect a wide range of emotions. This modular approach was designed to support emotional communication, especially for children who might struggle to express complex feelings through words alone. The result is a brand that feels warm, energetic, and empathetic, while also being practical and expressive in real-world applications.

Completed at Say-So Creative in 2022