Working across a wide range of Poolwerx campaigns meant diving into just about every kind of creative output you can think of. From in-store posters and printed promotional materials to motion graphics and video content, each campaign needed its own approach while staying true to the brand.

The work spanned seasonal promotions, service education, and product pushes. All of it required fast turnaround, consistency, and clarity. Whether it was an animated campaign for social, campaign posters from instore, or content for franchise partners, the goal was always clear communication with a professional, approachable tone.

It became a bit of a rhythm, editing while making sure the look and feel stayed cohesive across formats and platforms. A great ongoing and adapting exercise in keeping things fresh, flexible, and on-brand.

Completed at Brother & Co in 2022 - Present