Ithaa is the world’s first all-glass undersea restaurant, located five meters below the ocean at Conrad Maldives Rangali Island. The brand refresh aimed to capture the magical underwater dining experience and the stunning marine environment.

Rather than using the typical ocean blues, the colour palette was carefully refined to reflect the tagline “an underwater gem.” This led to a focus on mother-of-pearl tones and ultra-elegant hues that set the brand apart and elevate its sophisticated nature. The visuals create a sense of immersion and exclusivity, perfectly matching Ithaa’s unique blend of luxury and nature.

Completed at Brother & Co in 2024